Intune shows 2 ownership categories, first one is Device Ownsership type, which assigns Personal by default for all device enrolled except if the device falls in other type which is Corporate that is assigned to devices those are added as managed device like via DEP and second category is Device Category option which is Admin created categories and is promted during the time of Enrollment.
Product :
Microsoft, Intune/Current, all
Feature :
Device Ownership selection, Device Enrolment, Mobile Device Management