vCenter Orchestrator is included with vCenter Server Standard and allows vCenter Orchestrator allows admins to capture often executed tasks/best practices and turn them into automated workflows (drag and drop) or use out of the box workflows. An increasing number of plug-ins is being developed to enable automation of tasks related to related products, e.g. vCloud Director and Microsoft Active Directory
VMware has also (separately priced) cloud related orchestration tools like vCloud Request Manager.
http://www.vmware.com/products/vcenter-orchestrator/buy.html